industries

Technology

Tech Podcasting for Innovative Brands

Technology is fascinating for some and intimidating for others. The challenge for marketers is to match communication vehicles to the emotions they want to elicit from their audience. Podcasting enables companies with a high technology component to associate their brand with innovation, usefulness, and, in some cases, just pure enjoyment. Blog posts and whitepapers educate readers about technology using traditional one-dimensional media. Podcasting brings technology to life through storytelling and real-life examples.

Number of podcasts published in 2023, covering 61 million Episodes

500

Percentage of increase in podcasts about AI from January to May 2023

Proportion of podcast listeners who feel a sense of community with other listeners

Technology

Demystify. Simplify. Humanize.

Our approach to technology podcasts starts with an in-depth look at both your business and communication objectives, using a framework called Knowledge-Based Podcasting. We discover what interests and excites your potential audience, and help you to craft an arc of podcast Episodes that make technology trends more understandable to listeners. Then we provide you the guidance you need on how to start a podcast Series, and create all the audio and visual assets for each of your Episodes. From podcast set up and microphone testing to podcast editing, we take care all of the technical details, so that you can focus on showcasing your technology expertise.

Technology

Segments served

Our technology podcasting service offerings are geared to both B-to-B and B-to-C brands:

Consumer Electronics
Sound Recording Equipment
Personal Health Technologies
Home Technologies
Technology Media Operators

Software/Artificial Intelligence
Computers and Networking
IT/Telecomm Services
Financial Technology
Healthcare Technology

Technology

What business value can tech podcasting create for technology-intensive organizations?

The reasons why technology companies invest in branded podcasting span the entire range of the marketing and sales continuum – from brand awareness to lead generation. The desired benefits and associated success measures vary depending on the organization’s objectives, but here are the ones that are specific to technology companies:

Technology

Technology and Innovation Leadership

Associate your brand with tech innovation, vs. a provider of tech products.
Showcase technological thought leadership and expertise.
Educate tech enthusiasts and professionals and in a more compelling and memorably way.

Technology

Marketing and Sales

Build long-term customer intimacy vs. traditional “short burst” marketing vehicles.
Accelerate and diversify content.
Enable generation of leads in new markets.
Help close targeted accounts by using specific podcast Episodes as sales tools.

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Technology

Community Building

Bring together passionate customers for information sharing.
Engage influencer groups outside of end customers.
Reinforce values and culture – both internally and externally.

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Technology

Podcast Topics

Tech Podcast Episodes That Keep Listeners Continually Engaged

ModPod can help build an Episode Calendar of topics covered within a year long Podcast Series. The primary objectives are twofold: 1) entertain and enthrall the listener, and 2) be critical to their professional and personal development. Here are some Episode categories: