industries

Financial Services

Showcasing Thought Leadership Through Financial Podcasts

We believe that financial podcasting offers a more compelling and memorable vehicle for communication than traditional financial services marketing approaches. Podcasting enables financial services organizations to build their brands and establish their credibility as valued financial advisors, rather than merely providing financial services products. As a marketing tool, podcasting can build long-term customer intimacy, accelerate content development, and support lead generation in new markets.

The number of financial services podcasts has grown by 40% in the past year.

The global market is expected to reach $1.5 billion in the year 2025.

100

The average listener has a household income of over $100,000.

Financial Services

Simplifying financial complexity through storytelling

Our Knowledge-Based Podcasting approach focuses on making complex financial issues and concepts more understandable and digestible through the power of storytelling. We start by determining the optimal role podcasting should play in supporting your overall business strategy. We then build a finance podcast strategy and concept based on an understanding of your target listeners’ needs and motivations, encapsulated in a Creative Brief that provides the basis for your Podcast Series and Episodes. And of course we provide guidance during Series start up and create all the audio and visual assets for each of your Episodes.

Financial Services

Segments served

Our podcasting strategy and production services address the needs of a wide variety of financial services organizations:

Insurance
Real Estate Finance
Private Equity
Venture Capital
Financial Media Services

Banking
Investment Management
Financial Planning & Advisory
Credit and Lending
Fintech

Financial Services

What challenges are financial marketing executives looking to address through podcasting?

Competition in the financial world is fierce, with many financial services often perceived as commodities, and are oftentimes priced accordingly. To compound matters, marketing professionals in the finance industry are facing “content clutter” and are actively seeking out ways to both differentiate their organizations while supporting customers with content that is both entertaining and helpful.

Podcasting can address these challenges, but the question is “how”? We help you prioritize what business benefits your organization should be pursuing in light of its overall business strategy. Here is the universe of possibilities:

Financial Services

Branding and Thought Leadership

Reinforce your brand and messaging.
Educate customers on financial information in a more compelling and memorable way.
Position your organization as a financial advisor vs. a provider of financial products.
Showcase financial thought leadership and expertise.
Inform diverse stakeholders on regulatory developments.

Financial Services

Marketing and Sales

Build long-term customer intimacy vs. traditional “short burst” marketing vehicles.
Accelerate and diversify financial content.
Enable generation of leads in new markets.
Help close targeted accounts by using specific podcast Episodes as sales tools.

Financial Services

Internal Communication

Improve internal understanding of policies and practices.
Galvanize the organization around managment decisions.
Reinforce values and culture
Showcase employees, customers an/or key influencers=

Financial Services

Podcast Topics

Podcast Episodes That Both Inform and Entertain

ModPod provides guidance around the selection of topics for Episodes. The objective is to engage and hold the attention of listeners with content that is both entertaining and critical to their professional and personal development, rather than promote specific financial products and services.