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01
Podcast Strategy and Concept
Bringing strategic clarity and business focus to your podcast concept.
For many of our clients, the hardest part of podcasting is figuring out where to begin. Many sense that podcasting presents an exciting opportunity to grow an audience, but there are many variables that go into defining the right podcasting concept. We believe the believe that the best starting point is your business and marketing strategy.
Essentials
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Essentials
We will remove, rearrange, or otherwise revise originally recorded “raw” audio segments that you identify to improve overall content quality and cut Episode runtime to the desired length. We pay particular attention to maintaining the story flow and ensuring that the audio remains smooth and consistent.
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We will remove, rearrange, or otherwise revise originally recorded “raw” audio segments that you identify to improve overall content quality and cut Episode runtime to the desired length. We pay particular attention to maintaining the story flow and ensuring that the audio remains smooth and consistent.
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Essentials
Our podcast editing experts will remove unneeded segments of your raw audio, filler words (like excessive “uh’s”), and other audio anomalies. This includes equalizing and fine-tuning audio characteristics – such as peak volume, overall decibel level, echo levels, and audio spacing.
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Our podcast editing experts will remove unneeded segments of your raw audio, filler words (like excessive “uh’s”), and other audio anomalies. This includes equalizing and fine-tuning audio characteristics – such as peak volume, overall decibel level, echo levels, and audio spacing.
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Essentials
Should you desire a video podcast, we will remove, rearrange, and otherwise revise sections of the originally recorded video based on your direction. We will also add additional visual elements, including, but not limited to, opening graphics and mid-roll transitions (subject to a custom quotation).
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Should you desire a video podcast, we will remove, rearrange, and otherwise revise sections of the originally recorded video based on your direction. We will also add additional visual elements, including, but not limited to, opening graphics and mid-roll transitions (subject to a custom quotation).
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Essentials
Our Creative Director help you choose music and other sound elements for the “intros and outros” that will enliven your audio. We will then mix these elements into the overall podcast production.
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Our Creative Director help you choose music and other sound elements for the “intros and outros” that will enliven your audio. We will then mix these elements into the overall podcast production.
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Essentials
We will provide additional sound elements, such as audio logos, sound effects, and earcons, to add dramatic effect, grab and hold the listeners attention, and make the podcast more memorable.
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We will provide additional sound elements, such as audio logos, sound effects, and earcons, to add dramatic effect, grab and hold the listeners attention, and make the podcast more memorable.
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Essentials
Our graphics designers create the artwork for podcast distribution platforms such as Apple, Google, Sticher, and Tunein, as well as your own website. We will work with you to ensure that your podcast logo and all visual elements effectively represents and reinforces your brand.
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Our graphics designers create the artwork for podcast distribution platforms such as Apple, Google, Sticher, and Tunein, as well as your own website. We will work with you to ensure that your podcast logo and all visual elements effectively represents and reinforces your brand.
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Essentials
Our podcast script writers will develop impactful, interest-generating text for inclusion in the visual element of your chosen podcast platform. We can modify this text for publication to each major podcast distribution platform - as well as for your website and social media properties.
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Our podcast script writers will develop impactful, interest-generating text for inclusion in the visual element of your chosen podcast platform. We can modify this text for publication to each major podcast distribution platform - as well as for your website and social media properties.
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Essentials
We provide assistance in publishing your podcast Series and Episodes to the major distribution platforms, including Apple Podcasts, Google, Sticher, Spotify, TuneIn, and others as appropriate.
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We provide assistance in publishing your podcast Series and Episodes to the major distribution platforms, including Apple Podcasts, Google, Sticher, Spotify, TuneIn, and others as appropriate.
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Essentials
We will transcribe the audio into text form for repurposing into additional marketing and communication assets. This is a separately priced option based on finished audio minutes.
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We will transcribe the audio into text form for repurposing into additional marketing and communication assets. This is a separately priced option based on finished audio minutes.
Enhanced Production Support
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Enhanced Production Support
In addition to coordinating our internal resources, we can also proactively manage the Episode schedule and coordinate guest scheduling. This offloads oversight responsibilities from our clients and ensures a continual flow of Episode development. Guest coordination presumes that client has identified guests and secured their commitment.
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In addition to coordinating our internal resources, we can also proactively manage the Episode schedule and coordinate guest scheduling. This offloads oversight responsibilities from our clients and ensures a continual flow of Episode development. Guest coordination presumes that client has identified guests and secured their commitment.
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Enhanced Production Support
We will provide up to 3 Audiograms, which are short audio clips (60 second or less) that contain a memorable quote for each Episode that can be used for social media posts and other marketing vehicles. It is delivered as a graphic based on the Series artwork or other branding elements with the audio embedded therein.
Close
We will provide up to 3 Audiograms, which are short audio clips (60 second or less) that contain a memorable quote for each Episode that can be used for social media posts and other marketing vehicles. It is delivered as a graphic based on the Series artwork or other branding elements with the audio embedded therein.
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Enhanced Production Support
Podcasts can be repurposed into assets that can be deployed as online content – both on your website and your social media accounts. For each Episode, we will create a blog post as well as a social media summary that can be shared via LinkedIn, Facebook, and other channels.
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Podcasts can be repurposed into assets that can be deployed as online content – both on your website and your social media accounts. For each Episode, we will create a blog post as well as a social media summary that can be shared via LinkedIn, Facebook, and other channels.
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Enhanced Production Support
A podcast trailer is a short audio recording that is employed to generate listener interest in the full episode. It can be posted on podcast distribution platforms, displayed on your website, and/or placed on your social media properties.
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A podcast trailer is a short audio recording that is employed to generate listener interest in the full episode. It can be posted on podcast distribution platforms, displayed on your website, and/or placed on your social media properties.
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Enhanced Production Support
Effective podcast delivery hinges on well thought out content. We can provide interview questions, original podcast scripts, and/or scripting feedback based on your specific objectives and messaging to ensure your expertise is effectively conveyed.
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Effective podcast delivery hinges on well thought out content. We can provide interview questions, original podcast scripts, and/or scripting feedback based on your specific objectives and messaging to ensure your expertise is effectively conveyed.
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Enhanced Production Support
Access dozens of voice talents through our sister company, Marketing Messages. Your chosen “Voice Artist” can record an introduction to your podcast in any language. If character roles or a specific style of vocal delivery is desired, we can match your requirements with the right Voice Artist.
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Access dozens of voice talents through our sister company, Marketing Messages. Your chosen “Voice Artist” can record an introduction to your podcast in any language. If character roles or a specific style of vocal delivery is desired, we can match your requirements with the right Voice Artist.
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Enhanced Production Support
Let us handle all of the direction for you during podcast recording by providing a dedicated podcast producer. We employ software tools and online technologies, such as Adobe Audition and Riverside.fm or Squadcast, to make recordings with participants in multiple locations seamless and hassle-free.
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Let us handle all of the direction for you during podcast recording by providing a dedicated podcast producer. We employ software tools and online technologies, such as Adobe Audition and Riverside.fm or Squadcast, to make recordings with participants in multiple locations seamless and hassle-free.
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Enhanced Production Support
Our technical team can assist in setting up a website plug-in and/or other graphical elements for your website. This involves the installation of an embedded podcast player that may work in conjunction with podcast hosting and distribution services, such as Libsyn and Anchor.
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Our technical team can assist in setting up a website plug-in and/or other graphical elements for your website. This involves the installation of an embedded podcast player that may work in conjunction with podcast hosting and distribution services, such as Libsyn and Anchor.
Advanced Production Support
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Advanced Production Support
We will conduct host and guest preparation sessions to help frame the questions and discussion that enable podcast guests to best showcase their expertise. Emphasis is placed on how to best incorporate both data/knowledge and interpersonal storytelling. We also provide you feedback throughout the Series to continually improve each Episode.
Close
We will conduct host and guest preparation sessions to help frame the questions and discussion that enable podcast guests to best showcase their expertise. Emphasis is placed on how to best incorporate both data/knowledge and interpersonal storytelling. We also provide you feedback throughout the Series to continually improve each Episode.
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Advanced Production Support
You may choose to designate experts in your organization as interviewers, or rely on professional interviewers that we provide. Our interviewers are adept at framing questions and discussion to help podcast guests best communicate and showcase their expertise.
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You may choose to designate experts in your organization as interviewers, or rely on professional interviewers that we provide. Our interviewers are adept at framing questions and discussion to help podcast guests best communicate and showcase their expertise.
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Advanced Production Support
If you desire ModPod to assume full responsibility for editing, we identify audio and video segments for removal to ensure and meet any targets you desire for Episode length. We make sure that these cuts are based on mutually agreed upon criteria before proceeding with standard editing.
Close
If you desire ModPod to assume full responsibility for editing, we identify audio and video segments for removal to ensure and meet any targets you desire for Episode length. We make sure that these cuts are based on mutually agreed upon criteria before proceeding with standard editing.
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Advanced Production Support
ModPod can create special audio and video elements based on your unique requirements, as well as storytelling conceptualization for podcasts formulated outside of conventional interview/discussion formats. Services are provided on a custom quoted basis.
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ModPod can create special audio and video elements based on your unique requirements, as well as storytelling conceptualization for podcasts formulated outside of conventional interview/discussion formats. Services are provided on a custom quoted basis.
Strategy formulation
Development of your Podcast Series starts with a vision and clear set of business objectives, based on an assessment of your organization’s overall strategy and marketing goals. From there we employ a structured framework to build out a strategy that optimizes your podcast for business results, including:
- The role that podcasting plays within your business strategy
- It's relationship with other marketing/communication vehicles
- How listenership leads to revenue, either directly or indirectly
Strategy formulation
Development of your Podcast Series starts with a vision and clear set of business objectives, based on an assessment of your organization’s overall strategy and marketing goals. From there we employ a structured framework to build out a strategy that optimizes your podcast for business results, including:
- The role that podcasting plays within your business strategy
- It's relationship with other marketing/communication vehicles
- How listenership leads to revenue, either directly or indirectly
Strategy formulation
Development of your Podcast Series starts with a vision and clear set of business objectives, based on an assessment of your organization’s overall strategy and marketing goals. From there we employ a structured framework to build out a strategy that optimizes your podcast for business results, including:
- The role that podcasting plays within your business strategy
- It's relationship with other marketing/communication vehicles
- How listenership leads to revenue, either directly or indirectly
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Strategy formulation
Development of your Podcast Series starts with a vision and clear set of business objectives, based on an assessment of your organization’s overall strategy and marketing goals. From there we employ a structured framework to build out a strategy that optimizes your podcast for business results, including:
- The role that podcasting plays within your business strategy
- It's relationship with other marketing/communication vehicles
- How listenership leads to revenue, either directly or indirectly
Strategy formulation
Development of your Podcast Series starts with a vision and clear set of business objectives, based on an assessment of your organization’s overall strategy and marketing goals. From there we employ a structured framework to build out a strategy that optimizes your podcast for business results, including:
- The role that podcasting plays within your business strategy
- It's relationship with other marketing/communication vehicles
- How listenership leads to revenue, either directly or indirectly
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
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Listener targeting & needs assessment
To build an audience, a podcast must be personally and intimate important to the listener. Here we help podcast marketers define the profiles of the desired listeners, and what objectives and needs the Podcast Series is addressing on their behalf, so that listeners are motivated to come back, episode after episode.
Listener targeting & needs assessment
To build an audience, a podcast must be personally and intimate important to the listener. Here we help podcast marketers define the profiles of the desired listeners, and what objectives and needs the Podcast Series is addressing on their behalf, so that listeners are motivated to come back, episode after episode.
Listener targeting & needs assessment
To build an audience, a podcast must be personally and intimate important to the listener. Here we help podcast marketers define the profiles of the desired listeners, and what objectives and needs the Podcast Series is addressing on their behalf, so that listeners are motivated to come back, episode after episode.
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Listener targeting & needs assessment
To build an audience, a podcast must be personally and intimate important to the listener. Here we help podcast marketers define the profiles of the desired listeners, and what objectives and needs the Podcast Series is addressing on their behalf, so that listeners are motivated to come back, episode after episode.
Listener targeting & needs assessment
To build an audience, a podcast must be personally and intimate important to the listener. Here we help podcast marketers define the profiles of the desired listeners, and what objectives and needs the Podcast Series is addressing on their behalf, so that listeners are motivated to come back, episode after episode.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Button TextPodcast Series concept development
Based on the key assessments above, we create a Podcast Series concept that best conveys your expertise. This will cover the fundamental theme of the Series and definition of key elements:
- Featured high-level content and expertise
- Format selection and development
- Banding approach ("vibe")
- General profile and roles of the podcast guests
Podcast Series concept development
Based on the key assessments above, we create a Podcast Series concept that best conveys your expertise. This will cover the fundamental theme of the Series and definition of key elements:
- Featured high-level content and expertise
- Format selection and development
- Banding approach ("vibe")
- General profile and roles of the podcast guests
Podcast Series concept development
Based on the key assessments above, we create a Podcast Series concept that best conveys your expertise. This will cover the fundamental theme of the Series and definition of key elements:
- Featured high-level content and expertise
- Format selection and development
- Banding approach ("vibe")
- General profile and roles of the podcast guests
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Podcast Series concept development
Based on the key assessments above, we create a Podcast Series concept that best conveys your expertise. This will cover the fundamental theme of the Series and definition of key elements:
- Featured high-level content and expertise
- Format selection and development
- Banding approach ("vibe")
- General profile and roles of the podcast guests
Podcast Series concept development
Based on the key assessments above, we create a Podcast Series concept that best conveys your expertise. This will cover the fundamental theme of the Series and definition of key elements:
- Featured high-level content and expertise
- Format selection and development
- Banding approach ("vibe")
- General profile and roles of the podcast guests
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Button TextBest practices research
ModPod will identify examples of best practice podcasts to help you position and provide inspiration for your Series. These examples will be drawn from direct competitors, companies in similar industries, and Series that employ creative elements similar to those identified in your podcast concept.
Best practices research
ModPod will identify examples of best practice podcasts to help you position and provide inspiration for your Series. These examples will be drawn from direct competitors, companies in similar industries, and Series that employ creative elements similar to those identified in your podcast concept.
Best practices research
ModPod will identify examples of best practice podcasts to help you position and provide inspiration for your Series. These examples will be drawn from direct competitors, companies in similar industries, and Series that employ creative elements similar to those identified in your podcast concept.
Best practices research
ModPod will identify examples of best practice podcasts to help you position and provide inspiration for your Series. These examples will be drawn from direct competitors, companies in similar industries, and Series that employ creative elements similar to those identified in your podcast concept.
Best practices research
ModPod will identify examples of best practice podcasts to help you position and provide inspiration for your Series. These examples will be drawn from direct competitors, companies in similar industries, and Series that employ creative elements similar to those identified in your podcast concept.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Button TextCreative brief
We will provide a final Creative Brief which summarizes the key analysis and recommendations resulting from our interviews, brainstorming sessions, and research. The Brief will include key elements of the Series concept, including content scope, branding approach, format choice, and key creative element.
Creative brief
We will provide a final Creative Brief which summarizes the key analysis and recommendations resulting from our interviews, brainstorming sessions, and research. The Brief will include key elements of the Series concept, including content scope, branding approach, format choice, and key creative element.
Creative brief
We will provide a final Creative Brief which summarizes the key analysis and recommendations resulting from our interviews, brainstorming sessions, and research. The Brief will include key elements of the Series concept, including content scope, branding approach, format choice, and key creative element.
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Creative brief
We will provide a final Creative Brief which summarizes the key analysis and recommendations resulting from our interviews, brainstorming sessions, and research. The Brief will include key elements of the Series concept, including content scope, branding approach, format choice, and key creative element.
Creative brief
We will provide a final Creative Brief which summarizes the key analysis and recommendations resulting from our interviews, brainstorming sessions, and research. The Brief will include key elements of the Series concept, including content scope, branding approach, format choice, and key creative element.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Button TextStrategic podcast Series review sessions
Any podcast can benefit from a “second set of eyes”. Once the Podcast Series is launched, we conduct one hour reassessment sessions to generate recommendations relating to concept refinement, storyline development, and vocal delivery – with the goal of increasing listenership and meeting your marketing goals.
Strategic podcast Series review sessions
Any podcast can benefit from a “second set of eyes”. Once the Podcast Series is launched, we conduct one hour reassessment sessions to generate recommendations relating to concept refinement, storyline development, and vocal delivery – with the goal of increasing listenership and meeting your marketing goals.
Strategic podcast Series review sessions
Any podcast can benefit from a “second set of eyes”. Once the Podcast Series is launched, we conduct one hour reassessment sessions to generate recommendations relating to concept refinement, storyline development, and vocal delivery – with the goal of increasing listenership and meeting your marketing goals.
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Strategic podcast Series review sessions
Any podcast can benefit from a “second set of eyes”. Once the Podcast Series is launched, we conduct one hour reassessment sessions to generate recommendations relating to concept refinement, storyline development, and vocal delivery – with the goal of increasing listenership and meeting your marketing goals.
Strategic podcast Series review sessions
Any podcast can benefit from a “second set of eyes”. Once the Podcast Series is launched, we conduct one hour reassessment sessions to generate recommendations relating to concept refinement, storyline development, and vocal delivery – with the goal of increasing listenership and meeting your marketing goals.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
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Featured Resources
We have the tools and knowledge to help you Get Clear. Check out these helpful resources:
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