Excerpt from the Voices Carry podcast episode, The Business Value of Podcasting
Jim: And really with podcasting, you have that audience for 25 to 35 minutes on average, sometimes multiple times per week. So that opens up a lot of variables or a lot of opportunity to be really important to the listeners personal and professional development, which is absolutely key to creating that customer intimacy.
And if you're trying to convey complex ideas, particularly if you're in a technology space or even a business space that has kind of content heft to it, you have the room and space to be able to showcase your expertise in a way that you can't in these short little bits.
Janet: Well, I can attest to that. I mean, the majority of podcasts I listen to have an educational bent, and some of them are actually produced by companies. And what I love about it is exactly what you're talking about. I mean, these podcasts, they play a huge role in my life. Like, I literally can't wait to listen to the next one because it's adding to my both personal and professional development.
And what I love about the medium, the 25 to 35 minutes, is I can layer them with other things I'm doing. I mean, you know, I'm walking a lot. I started walking during the pandemic. And so listening to a podcast while walking is like one of the most recharging experiences. You can't walk and read a book.
